COMMON PAIN POINTS
Many of the international brands active on major Chinese marketplaces
achieve their sales objectives, some reach break-even but just a few are really profitable.
WHAT ARE WE ANSWERING?
The digital landscape is growing more and more complex and global brands require increasing numbers of resources to keep their online channels profitable. Online brands with limited resources are struggling to meet profitability targets and desperately need data-driven strategies and operations to be able to efficiently assess ever-changing profiles and customer journeys.
However, brands are often forced to work with unreliable consumer data and, with multiple partners handling different services, it is becoming more and more challenging for them to coordinate and fully leverage their social media and ecommerce efforts..
Additionally, most e-commerce operators are aligned with the sales platforms, leaving the brands exposed to heavy discounts and low margins. We utilize sophisticated consumer-centric business intelligence models to execute data-driven digital marketing and eCommerce combined strategies for global brands.
WHAT'S OUR SOLUTION?
Our AI-powered business intelligence model, provides analysis, predictions, and optimizations that drive our fully integrated e-commerce and digital marketing multiplatform operations for global brands.
HOW ARE WE DOING IT?
By combining data from multiple e-commerce and social media platforms, our Data solution offers real-time dashboards, analytics, predictions and optimization to our integrated e-commerce operations and digital Marketing services of, improving profitability across all online channels. Real-time dashboard. Multi-platform real-time, dynamic data visualizations. Analysis. Track performance of your channels, competitors and marketplace Prediction. Forecast sales and performances with different scenarios Optimization: Discover the optimal scenario to get the maximize performance
WHY IS THIS SOLUTION WORKING?
We manage both e-commerce operations and digital marketing activities following the insights of our ever-learning Data model.
Consumer journeys and consumer profiles are getting increasingly sophisticated and complex to the point that even most seasoned strategists are having trouble leveraging them without a data solution.
WHICH BRANDS CAN BENEFIT FROM OUR SOLUTION
Brands able to please their consumers based on strong and well-developed values, rather that heavy discounts.
Brands with a presence in China or who are willing to make China a core and strategic market.
Food and Beverage, Beauty and Lifestyle brands are just some of the sectors achieving fantastic returns on investment thanks to our solutions.